My video of the neon Walgreens sign in East Pasadena
As I described in an earlier post, one of the most fun and interesting design features of the new Walgreens at the corner of Colorado and Sierra Madre Blvd is the use of neon signs that have really added something visually interesting to an otherwise run-of-the-mill stand alone retail building (even though it does attempt to incorporate some streamline moderne architectural features).
I am a big fan of neon and Los Angeles’ history is full of neon splendor from Broadway in Downtown Los Angeles to Hollywood and Beverly Hills. But many of the tastefully artistic, if not commercially inclined, neon signs that once graced grand movie palaces or posh hotels have burned out long ago with some now being brought back to life again as a new generation has begun to see their intrinsic aesthetic qualities with the colorful illuminated gas tubes contorted and shaped into myriad designs that never fail to capture the evening attention.
I was pleasantly surprised to see Walgreens go beyond just installing their conventional signs attached to the store’s facade by adding a neon sign post at the entrance of the parking lot on Sierra Madre Blvd. I wondered if this was a requirement from the city for Walgreens to incorporate some form of art? Nevertheless, the neon sign really does add a nice touch to the corner and accomplishes to kill two birds with one stone: add a fun and tastefully artistic piece to the neighborhood while attracting night time business from those who drive or walk by.