This really got me excited! Two new signs went up over the past week in Downtown LA that are clear indications that some really exciting new changes are coming to Downtown LA that will help continue to push the momentum along for the decade-long revitalization that’s been occurring in our urban core. A new unique urban concept called “City Target” and the renowned architect firm, Gensler, announced their official arrival with new signs in the Financial District.
City Target, the new urban brand for Target, is a smaller version of the larger big box chain that focuses more on urban dwellers’ needs (relevant to the thousands of new residents that now call Downtown LA home). The new sign for City Target went up on the construction fencing for the new FIGat7th shopping center. It was exciting for me to learn that this will be the only City Target in Southern California (so far), and we join other select urban centers around the country that are also getting this new City Target concept including San Francisco, Chicago, and Seattle.
And just up the street from the future City Target, I was also really excited to see the bright orange banner announcing the arrival of the architect firm, Gensler, at City National Plaza in the heart of the Financial District. There are two reasons why I am really happy to see Gensler move downtown: 1) It absorbs a long vacant and visually prominent office space, called the “Jewel Box” in the middle of City National Plaza, off the market (lowering the office vacancy rate), and 2) Gensler relocated from a highly attractive location (being Santa Monica), which signals that Downtown LA is really starting to be an attractive location as well for companies to consider investing in.
Both City Target and Gensler coming to Downtown LA is more proof that the momentum is still strong and our city’s urban core continues to be revitalized.
City Target at FIGat7th
Gensler at City National Plaza