Many are excited about the potential NFL stadium and convention center expansion proposed for South Park. Momentum has been slowly but steadily growing over the last several years and the groundbreaking of a new Marriott Courtyard and Residence Inn by LA Live has rekindled the interest in hotel development in Downtown LA. Now, another new boutique hotel is planned for South Park that will add to that momentum in the burgeoning entertainment district.
A local company called the Primrose Design Group has informed me that they have plans to convert the “Oviatt Apartments” (SW corner of Pico and Flower St) into a 60-90 room boutique hotel. The 4-story brick structure currently has 122 SRO units and a liquor store on the ground floor. The Holy Grail and COLORS urban sportswear retail stores are also located right next door.
According to Marc Sonnethal, one of the owners of Primrose Design Group, the boutique hotel is in the preliminary stages, and for now, is still unnamed. The project will be a joint venture, and the proposed hotel’s design will incorporate ideas from current existing hotels such as Citizen M in the Netherlands and the Keating Hotel in San Diego.
Early renderings of the hotel suggest a dramatic color scheme given to the brick structure with modern design elements such as glass railings on the rooftop and vertical slender billboards installed on two sides of the hotel. There may also be new hotel signage and glass wrapping the ground floor, which will give the corner of Pico/Flower a renewed appearance. Also, the hotel’s location less than a block from the Pico Blue/Expo Line station will make it very convenient for hotel guests to access the city.
When completed, the hotel is slated to have two new restaurants/lounges on the ground floor and a rooftop bar and pool deck with dramatic views of the Downtown LA skyline to the north. Timeline for completion has not been established yet.