Last Friday, we got a sneak peek of City Target before it opened to the public as well as finding out more about the exciting eateries (like Sprinkles Cupcakes and The Melt from San Francisco) coming to the remodeled FIGat7th shopping center located in the Downtown LA Financial District. Although the official grand opening is still taking place this Sunday, October 14, 2012, City Target is now open to the public in a soft opening status.
Because the soft opening happened pretty quietly, many downtown office workers and a few residents and convention center visitors only found out about the opening by walking by. However, within a few hours, word had spread and a steady stream of people made their way to the new City Target until the store closed at 9pm (hopefully it’ll stay open later until 11pm like some of their other stores).
The new design of FIGat7th, with the grand staircase from Figueroa, worked marvelously as intended with pedestrians entering the shopping center effortlessly from the sidewalk. I saw quite a few people who walked by, saw that people were entering City Target, changed their own trajectory, and walked down into the store.
Wandering through the aisles at the new 104,000 square foot City Target in Downtown LA was a bit of a surreal experience for me. Especially if you’ve seen and experienced the “before downtown” of only a few years ago when it was devoid of life and amenities. As a result of having lived here before Ralphs Fresh Fare and LA Live, I take nothing coming to Downtown LA for granted. With more goodies to come at FIGat7th, this will really be the start of more retailers taking notice of Downtown LA.
We are supposed to find out what other new stores will be coming to FIGat7th later this year. However, based on the info I gathered, my guess is a new smaller concept from Best Buy will come to FIGat7th focusing more on tablets and smartphones than flat-screen TVs. We shall find out soon enough.