A new permanent sign for Ross Dress for Less — the giant discount clothing chain — went up earlier this week at their new upcoming location in Downtown LA on Broadway. Back in Jan 2012, Ross leased 39,000 square feet, taking the entire historic 1920 Woolworth Building near 7th and Broadway, which is helping to bridge the revitalization gap between lower and upper Broadway. The store has been actively under construction since the latter half of last year, which also included cleaning and restoring the beautiful Art Deco historic facade.
The new Ross Dress for Less is scheduled for completion by spring 2013. The actual build out of the store has not begun yet. Most of the work taking place entails preparing the building’s interior for the configuration and infrastructure needed for Ross requirements, such as adding new escalators for retail space in the basement level.
Although some residents have understandably expressed concern over another discount chain entering the “Broadway market,” which is already saturated by swap meets and other independent discount merchants, I still view the new Ross as part of the progress being made along Broadway (where an Urban Outfitters may be coming as well). The new Ross will not only carry more products relevant to downtown residents, but the entire beautiful Woolworth Building itself will be fully restored and activated. I also think a mix of reputable retailers, both upscale and economical, will provide balance and diversity.