A reader sends in an exciting tip that Roy Choi’s popular Korean-inspired eatery in Palms, called Chego, will be opening inside the Far East Plaza — one of Chinatown’s many shopping arcades. Apparently, Chego will be taking over an existing smallish restaurant called Wu Ha Thai Food located toward the interior-middle section of the shopping complex.
Named “2010 Best New Chef” by Food & Wine magazine, Roy Choi launched Kogi Taco Truck back in 2008, which became one of the most recognized and successful food truck concepts in Los Angeles. After much success with Kogi, Choi opened Chego (meaning “the best” in Korean) in 2010, becoming his first brick and mortar location where “everything tastes better in a bowl of rice.”
The Far East Plaza is located near Broadway and Ord Street, just a stone’s throw away from Chinatown’s first market-rate apartment project called Jia Apartments, which is currently under construction and expected to finish later this year. Chego’s close proximity to Jia Apartments — with 280 units and 17,000 SF of new commercial retail space — will create some good synergy, which I hope will attract more much-needed new investments into Chinatown.
Apparently, the people over at Chego have not confirmed or denied that they are planning to open in Chinatown. However, “confirmation” came over the past weekend when a new banner was put up on the Far East Plaza’s exterior facade (facing Hill Street) featuring the eatery’s logo: a smiling man with a big thumbs up.