downtown los angeles, fashion district, historic core

Sparkle Factory Flagship Store Opening Summer 2014 on Broadway in Downtown LA

Located at 9th and Broadway, Sparkle Factory will begin cleaning and facade restoration soon, completing in summer 2014

Located at 9th and Broadway, the historic L.L. Western Costume Company building is now the new headquarters for jewelry brand Sparkle Factory

Broadway is getting hotter every year with new retail announcements like Acne Studios and Urban Outfitters coming later this year. In early 2012, jewelry brand Sparkle Factory announced that they would take over the entire 7-story historic L.L. Burns Western Costume Company (built in 1914), which is a building rich with LA history as one of the most prominent outfitters for the stage and screen during Hollywood’s Golden Age. Located at 9th and Broadway, Sparkle Factory will become not only a flagship retail store for owner Tarina Tarantino’s colorful jewelry and accessories, but also a hub for local designers to showcase their own wares.

“We’re currently in the process of interviewing hundreds of artists and designers to showcase their products,” said Sparkle Factory CEO Alfonso Campos. “We want to sell things that are uniquely LA and that you can’t find in other cities.”

The approximately 4,000 square foot ground floor retail space facing Broadway will include up to 10 vendor sections with each spot measuring 10′ x 10′ (100 square feet). Smaller vendor spaces will be available as well surrounding the building’s structural pillars.

“We are really looking at Fred Segal of 20 years ago as the model for our store,” Campos explains regarding the merchandising plans for the upcoming flagship store. “Think buyer Mara White who really helped launch Fred Segal to what it was before.”

Inspired by the amazing design house and “highly curated” Felissimo near Central Park in New York, the 7-story and 27,000 square foot Sparkle Factory building will be home to creative offices and potential artist gallery space in addition to retail on the ground floor. The second floor mezzanine level may be reserved for gallery exhibitions and fashion events while the third to fifth levels will be leased out as creative office spaces. The top two levels, naturally, will be the corporate headquarters for Sparkle Factory.

Here’s the time line for Sparkle Factory:

  • Cleaning of facade will begin soon completing by early 2014
  • Facade restoration (based on historic photos) begins after cleaning in early 2014
  • Project completion in summer 2014
An historic photo circa 1920 shows the lower facade of the L.L. Western Costume Company (on the left)

An historic photo circa 1920 shows the lower facade of the L.L. Western Costume Company (on the left)

Construction has begun on the Sparkle Factory at 9th/Broadway

Signs announcing Sparkle Factory arrival have been put up recently

Sparkle Factory coming soon to Broadway in Downtown LA

Sparkle Factory coming soon to Broadway in Downtown LA

Construction on the Sparkle Factory interior creative office space has begun as well

Preliminary construction on the retail space has begun

A view from the seventh floor from Sparkle Factory's corporate headquarters with a view of the future Ace Hotel across the street (on the left)

A view from the seventh floor from Sparkle Factory’s corporate headquarters with a view of the future Ace Hotel across the street (on the left)

Loading
Center map
Traffic
Bicycling
Transit
Google MapsGet Directions

7 Comments

  1. Alan H. says

    I’m so glad that they’ve begun this key restoration/reuse project. What a gem of a building (pun intended)!

  2. Natasha says

    I’ve had the pleasure of meeting Alfonso and Tarina through their charity work with The Art of Elysium. They are incredible people and their love for DTLA is heartfelt and genuine. We are very lucky to have them championing our homegrown talents.

  3. Antonette DeVito says

    This will be a super addition to DTLA, as will the Ace Hotel.

  4. Ron Dartez says

    Nice report. You’re doing an excellent job!

  5. William says

    I anticipate great things from this very creative husband and wife duo. One suggestion, and that is when refurbishing the building, if they are planning an exterior paint–paint it a metallic silver or gold (like the cars from the 1960’s) it would look “so cool.”

  6. I love this building and have been hoping it would be renovated with new tenants for years. Can’t wait to see what they do with it.

Comments are closed.