On Tuesday morning (yesterday), The Broad Art Museum invited members of the media, design industry, and local stakeholders to a special sneak peek (hard hat tour) of the interior construction progress of the much-anticipated contemporary art museum being funded by billionaire and philanthropist Eli Broad. Like a very expensive sculpture being fine tuned — more rebar fastened and more concrete poured – this amazing structure, designed by renowned architect firm Diller Scofidio + Renfro, is beginning to take shape nicely and looking more and more like the renderings that were released almost three years ago.
Unfortunately, the specific requirements of such a sophisticated design, which require specific materials some in short supply, have delayed the museum’s opening from early 2014 to late 2014. For example, apparently a slow-down in production on a special fitted glass imported from Norway for the structure’s facade has contributed partially to the museum’s delayed opening among other technical difficulties.
Nevertheless, when The Broad does eventually open late next year, Downtown LA will gain one of the most extensive and significant private contemporary art collections in the world. The museum, a passionate pet project for the aging Broad who is now 80, will be home to 2,000 works by more than 200 artists. Some of those artists in the collection, according to The Broad Art Foundation, are “represented in exceptional depth, often spanning the entirety of a career.” These artsits include John Baldessari, Jean-Michel Basquiat, Joseph Beuys, Damien Hirst, Jeff Koons, Anselm Kiefer, Barbara Kruger, Roy Lichtenstein, Sharon Lockhart, Ed Ruscha, Cindy Sherman, Cy Twomby and Andy Warhol.
And where will most of the artwork be displayed for the public to muse over? The third floor, which will be the main gallery space boasting nearly an acre of exhibition space with an impressive column-free experience. In addition, the first-floor lobby includes a gallery for special exhibitions, bringing the total gallery space in the museum to more than 50,000 square feet.
Between The Broad and Museum of Contemporary Art (MOCA) located across the street with its own extensive collection, Grand Ave on Bunker Hill could become the country’s most significant epicenter of curated contemporary art.
And the best part about all this wonderful art, revealed straight from the horse’s mouth (Mr. Eli Broad himself): Admission will be free.
“It has long been our goal to ensure that the contemporary artworks in the Broad collections are seen by the broadest possible public,” said Eli Broad. “We believe that free general admission to The Broad will help draw visitors to all of the cultural institutions along Grand Avenue.”
Hard Hat Tour Press Event 09.17.13
More Renderings of The Broad Art Museum