downtown los angeles, south park

Update: AEG Leases Entire Desmond Building, Will Add Over 500 Employees to South Park Downtown LA

Vacant for decades, the historic Desmond building in South Park will now be restored as the exciting new headquarters for AEG's ticketing and live entertainment divisions, adding over 500 employees

Vacant for decades, the historic Desmond building in South Park will now be restored as the exciting new headquarters for AEG’s ticketing and live entertainment divisions, adding over 500 employees

Less than two weeks ago, DTLA Rising broke the very exciting news that AEG had signed a lease taking over the entire Desmond Building in Downtown LA’s rapidly growing South Park district. The beautiful historic structure built in 1916 sat empty and dilapidated, sadly, for many decades even though it sits directly across the street from multiple high-end residential buildings including the South Group condos (Elleven, Luma, Evo) and the Met Lofts. But now the Desmond will be getting the much needed TLC it deserves when AEG — owner of nearby Staples Center and LA Live — relocates their ticketing and live entertainment divisions into the Desmond come next year.

According to a press conference today that was held on the roof of the Desmond, AEG plans on relocating over five hundred employees from its AEG Live (including Goldenvoice) and AXS Ticketing (including Outbox Technologies) divisions into the Desmond. Talk about urban consolidation! What does that mean for South Park? It means you’ll have 500 extra bodies (and I like to see it as 500 potential pedestrians) in search of coffee, lunch, happy hours and other services that could help boost businesses in the immediate vicinity.

So what happens next? Well, the owner of the Desmond, Lincoln Property Company, will be doing some major seismic retrofitting to the structure to allow for the addition of a 7,000 square foot glass pavilion on the rooftop bringing the total leased square footage to 82,000 square feet. Other renovations will include exterior facade rehab, updating building mechanicals, replacing windows, and upgrading interior finishes. The existing steel windows will be refurbished and new storefronts will be designed for the street level. Skidmore, Owings & Merrill (SOM) will be handling the design for renovations including structural retrofitting.

Major construction will begin soon and AEG is slated to move into their new creative office headquarters in April 2015.

An interior rendering shows what the creative office space will look like when AEG moves in next year (Photo: SOM)

An interior rendering shows what the creative office space will look like when AEG moves in next year (Photo: SOM)

An exterior facade rendering showing a fully renovated and activated Desmond with future ground floor businesses facing the street level (Photo: SOM)

An exterior facade rendering showing a fully renovated and activated Desmond with future ground floor businesses facing the street level (Photo: SOM)

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7 Comments

  1. Jake says

    Are they really adding 500 employees to South Park if the 500 people are already scattered elsewhere in South Park? Isn’t AEG just relocating them to one central location?

    • Jake, there are actually a whole bunch of different divisions that make up AEG as they are huge. The Desmond is going to become the headquarters for AEG’s ticketing and live entertainment divisions (as stated in the post above). Even just two divisions will require 82,000 square feet of office space for their 500 employees, which is pretty awesome because it’ll inject quite a bit of much needed new life into this intersection.

      Also, given that there is also retail space for lease, we can expect to see new eateries and shops open on the ground floor to help further activate this block!

  2. Mike says

    Many employees are coming from their mid-Wilshire office. So yes relocating to South Park from outside of downtown.

    I believe the neon has been gone for a while. That’s an old photo.

    Funny thing is I walked into their current offices today and mentioned the move and someone said “how do you know?” then another person mentioned “it was in the LA Times.” I was thinking no I read it 2 weeks ago on one of the most informative blogs of dtla (hehe). But I guess it official now.

    • Awesome thanks Mike! And yes, they are relocating their offices from the Mid-Wilshire area (including San Vicente), so it’s definitely a net gain for the DTLA office market.

      Also, the main photo above of the Desmond’s sign was just taken earlier today (after I attended the press conference) as the scaffolding can be seen below the sign as facade restoration has begun.

  3. Eric says

    I sincerely hope the neon Desmond’s sign stays in place. It’s among the largest neon signs left in downtown and its tubes are a very rare “novial gold” shade of yellow. That neon sign is a rarity and really should stay right where it is – on the namesake Desmond’s building.

  4. Brian says

    I wish Il Mare had made it through until AEG opened. It was a good place.

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