In the increasingly crowded landscape of Downtown LA’s development boom, Fig Central across from Staples Center, having recently broken ground, will still stand out as one of the hugest game changing projects to date in Downtown LA. When completed several years from now, this truly massive $1 billion project on 4.6 acres of land will catapult South Park to a whole new level of urbanization. Three skyline-redefining towers designed by RTKL (shown in these new renderings released) will rise as part of the project — one 49-story tower and two 40-story twin towers — adding 504 new luxury for sale units to downtown’s condo-starved housing stock.
In addition, the developer of Fig Central, Beijing-based Oceanwide Holdings Co, has revealed on their website more exciting details about their collaboration with the Dubai-based luxury lifestyle holding company, Pragma Group. DTLA Rising first broke the news last year that the Cavalli Club — inspired by Italian fashion designer Roberto Cavalli — was coming into the development. Now Fig Central’s website not only confirms this detail but also that the 183-room hotel planned for the project will be a five star Cavalli-branded flag, the first one of its kind in the world that was supposed to launch in Dubai in 2013 but hasn’t happened yet.
The Cavalli Hotel will undoubtedly become an international draw for visitors to Los Angeles and will continue to help reshape Downtown LA’s reputation as a serious urban center — something that would’ve been viewed as laughable a decade ago. To support the anticipated influx of future new visitors to downtown, about 200,000 square feet of retail is also planned for the first and second levels within Fig Central. Everyone I have spoken to about this project expects that it’ll go “really high end.” Is this where the first Louis Vuitton store will set up shop as you can see subtly in this rendering?