Almost three years ago, we ran a story that revealed that W Hotel was looking to open a location in Downtown LA, and for the last three years I found myself wondering: “When is W finally going to come downtown?” For someone who is a huge fan of Starwood’s hippest hotel flag, I’m beyond elated for today’s good news that W has been chosen by Shenzhen Hazens to become the new “crown jewel” to anchor their new massive South Park development slated to rise across from LA Live and Staples Center.
Back in April, exciting renderings were revealed for the Chinese developer’s $700 million mixed-use project that would take up almost an entire city block bounded by Figueroa, 11th, Flower, and Olympic Blvd wrapping around the historic Petroleum Building as well as the current diminutive El Cholo restaurant forming a big “L-shape.” Three towers are planned for the project including a 42-story tower to replace the Luxe Hotel site along Figueroa and two 30-story towers to rise on the southern section along 11th Street.
The new W Hotel will go into the 30-story tower located on the corner of Figueroa and 11th Street catercorner to Staples Center. The hotel will gain 5-star status and offer 250 hotel rooms — a 42% increase over the current amount offered by Luxe Hotel — along with 650 still unbranded residential condominiums. All of this will sit on top of 80,000 square feet of high-end luxury retail and restaurants befitting South Park’s rise as LA’s undisputed entertainment and sports hub.
Shenzhen Hazens’ flagship Los Angeles project will be built in two phases. Construction on the first phase, which will include the W Hotel, is slated to begin in 2017 and wrap up in 2019. After, Luxe Hotel will be demolished and replaced by the new 42-story tower.