The Arts District in Downtown LA continues to gain momentum in its growing retail scene as the neighborhood is truly beginning to feel like the early stages of what Abbot Kinney went through in the mid-2000’s, especially along Third Street where various unique shops and restaurants are helping to create a critical mass of back-to-back businesses. I am so excited to learn that the upscale fashion house Guerilla Atelier will continue that much needed trend along Third Street by opening a new permanent flagship store after it relocates from its current location next to Urth Caffe just a few blocks away.
Guerilla Atelier will be taking over a 5,000 square foot ground floor retail space of a historic concrete warehouse (recently vacated by the Matteo home store) built in 1908 that sits adjacent to the expansive and long defunct Santa Fe Freight Depot grounds where both SCI-Arc now operates and an exciting 472-unit mixed-use project known as 950 Third will rise after just breaking ground last month. In addition, the massive blue chip gallery Hauser Wirth & Schimmel, which has become a prestigious new anchor for the Arts District, is also located directly across the street from Guerilla’s future new flagship store.
What started out 3 years ago as an experimental pop-up concept that was spawned right here in the Arts District, Guerilla Atelier has been growing steadily year after year according to its founder and creative director, Carl Louisville, who was once considered the “unofficial mayor of Rodeo Drive” when he served as the Director of the Prada Epicenter in Beverly Hills.
“Guerilla Atelier is a lifestyle space in its totality,” said Louisville who came up with the idea six years ago when he first scouted for space in DTLA. “It has been best described as a ‘private club that is open to the public.'”
Designers and artists have been launched at the store including 2015 CFDA/Vogue Fashion Fund finalist, Chris Gelinas, whose retail collection is represented exclusively at Guerilla. In addition, Collegium Sneakers, Mister Freedom, Tara Hirshberg Jewelry, Postal Icon Travel Bags, and products from Paris-based Hotel Costes are a few other examples of unique luxury items carried in the store. Cult favorite Immunocologie skin care line will also be added to the store inventory soon.
Currently, one of the largest exhibitions featuring Australian artists in the country is being hosted at Guerilla, including the prolific artist David Bromley whose playful sculpture of two children playing together now sits in front of the new store location as a precursor to the fashion house’s imminent arrival.
Also keeping in line with the mini-boom of new indie bookstores opening in the Arts District, including Hennessey and Ingalls at the One Santa Fe project and Hauser Wirth & Schimmel’s own in-house artbook store, Guerilla will be teaming up with the venerable TASCHEN Books creating a “store in store concept shop” that will focus on their most collectible and exclusive titles.
Finally, Louisville has set his eyes on even bigger near-future plans than just opening up his new flagship store. A new Exclusive Atelier Box Club will be launched soon with limited membership up to 100 that will ship to its fashion forward members The Atelier Box once a quarter (four times a year). Inside the box, members will find a personal selection of luxury items hand chosen by Louisville to complete the client’s wardrobe derived from the Atelier’s ready-to-wear collection.
Guerilla Atelier will begin build out on their new store soon at 912 E Third Street and is planning to move in by June. At that point, their current location by Urth Caffe on Hewitt Street will be permanently closed. Guerilla Atelier joins a mix of other specialty high-end retailers setting up shop on Third Street including the forthcoming Shinola LA flagship store opening later this year down the street.