downtown los angeles, historic core

Confirmed? Apple Store Opening in Tower Theatre in Downtown LA

Apple is "securing" the historic 1927 Tower Theatre as its new Downtown LA flagship store

Some exciting news from yesterday out of the LA Business Journal. The business-focused publication all but confirmed our initial report that the Apple Store is taking over the ornate Tower Theatre at 8th and Broadway. In case you missed it, DTLA Rising first came out with the substantiated rumor from an “inside” source posted last year in November that Apple was looking at taking over the historic entertainment venue for their new DTLA store location, which would become one of Apple’s most unique stores in the nation.

The LABJ article does not go into details on who their source is, just that the world’s largest electronics retailer is “close to securing a lease…according to sources familiar with the transaction.” If the deal does go through (the caveat is no retail lease is complete until both the landlord and the tenant fully execute the lease agreement), the new Apple store would take over a 7,429 square foot ground floor space with an equal sized basement below, which may or may not be used as part of the store’s sales floor area. For comparison, the NYC flagship store on Fifth Avenue is completely underground.

The Tower Theatre is one of the most beautiful historic buildings in all of Los Angeles designed by famed architect S. Charles Lee who also designed the equally impressive Los Angeles Theatre up the street on Broadway. Built in 1927 as a historic movie theater, The Tower Theatre sits prominently on the southeast corner of 8th and Broadway surrounded by economic activity on all sides including the massive Broadway Trade Center project located directly across the street. What the structure lacks in size (it’s actually the smallest out of the dozen historic theaters along Broadway designed to only seat just over 900), it more than makes up for in its ornate detailing, including the stunning terracotta clock tower that faces the intersection with a beautiful vertical lighted sign spelling out “Tower” on its side.

Will DTLA’s new Apple Store make it into the world’s top ten list for most “awe-inspiring” store design?

6 Comments

  1. LA La Land says

    Rad! That building is really great looking.

  2. I Like Buildings says

    By chance, have you heard anything the blade sign possible being changed so that it says Apple? Tower and Apple have the same amount of letters.

    • JDRCRASHER says

      I would think the sign is protected and can’t be altered… could be wrong tho…

      • Jake says

        I would hate if they changed it even for Apple. Somethings in dtla needs to be left alone.

      • I Like Buildings says

        The sign can be altered – usually. The old letters would need to be saved for future re-use. Or, the whole blade gets replaced with a replica and old one is put into storage.

  3. RC says

    If one looks up old photos of the theatre’s facade, the original blade sign was much more attractive and also fit perfectly into the space intended for it. Typically I dislike the rush in restoring old theatre’s to go back to a less garish appearance, often rejecting the 1940s or 50s marquees or neon for the 1920s look. But in this theatre’s case I’d like it better. Fortunately most of Broadway’s theatres have been allowed to keep their later mid century neon additions when renovated or restored.

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