Some exciting news from yesterday out of the LA Business Journal. The business-focused publication all but confirmed our initial report that the Apple Store is taking over the ornate Tower Theatre at 8th and Broadway. In case you missed it, DTLA Rising first came out with the substantiated rumor from an “inside” source posted last year in November that Apple was looking at taking over the historic entertainment venue for their new DTLA store location, which would become one of Apple’s most unique stores in the nation.
The LABJ article does not go into details on who their source is, just that the world’s largest electronics retailer is “close to securing a lease…according to sources familiar with the transaction.” If the deal does go through (the caveat is no retail lease is complete until both the landlord and the tenant fully execute the lease agreement), the new Apple store would take over a 7,429 square foot ground floor space with an equal sized basement below, which may or may not be used as part of the store’s sales floor area. For comparison, the NYC flagship store on Fifth Avenue is completely underground.
The Tower Theatre is one of the most beautiful historic buildings in all of Los Angeles designed by famed architect S. Charles Lee who also designed the equally impressive Los Angeles Theatre up the street on Broadway. Built in 1927 as a historic movie theater, The Tower Theatre sits prominently on the southeast corner of 8th and Broadway surrounded by economic activity on all sides including the massive Broadway Trade Center project located directly across the street. What the structure lacks in size (it’s actually the smallest out of the dozen historic theaters along Broadway designed to only seat just over 900), it more than makes up for in its ornate detailing, including the stunning terracotta clock tower that faces the intersection with a beautiful vertical lighted sign spelling out “Tower” on its side.
Will DTLA’s new Apple Store make it into the world’s top ten list for most “awe-inspiring” store design?