The Arts District in DTLA is really starting to fill in very nicely now, picking up speed as a critical mass is finally beginning to form connecting a sprawling community that stretches from the 101 freeway in the north all the way down to almost the 10 freeway to the south. What was once mostly an industrial warehouse district has been transforming before our very eyes within the last few years into a vibrant urban neighborhood filled with new restaurants, stores, art galleries, and even office space with Warner Brothers and Hyperloop making their headquarters here. Over at 3rd and Garey, two new exciting stores have just recently opened that continue to help attract more people into one of DTLA’s hottest districts. Detroit’s Shinola and Portland’s Salt & Straw Ice Cream are now open for business!
Shinola just opened this past Friday, Nov 11, after almost a year since DTLA Rising first broke the news that they were coming to the Arts District. The Detroit-based company is known for their luxury products including watches, bikes, and leather goods. At 5,000 square feet, the upscale retailer opened their largest West Coast store here in Downtown LA within the 1930 art deco 3rd & Garey building owned by Parallel Acquisitions. Customers enter from the 3rd Street entrance into a cavernous space with ultra-high, beautifully-arched warehouse ceilings supported by a dynamic array of multiple trusses.
What’s interesting about this specific Shinola flagship store isn’t that it’s just entirely a Shinola store. Within the 5,000 square foot space, the store will be divided into two other very exciting concepts: 1) Saved Tattoo will have a space in the back of Shinola helmed by renowned NYC tattoo artist Scott Campbell (whose clients include Howard Stern, Robert Downey Jr, Courtney Love, Orlando Bloom, and Marc Jacobs), and 2) The Smile, a Mediterranean and American cafe from New York as well, will have a storefront facing 3rd Street connected by an interior doorway into Shinola for increased brand synergy.
Next door to Shinola and The Smile is Salt & Straw. The very popular ice cream shop from Portland opened about a month ago. Again, like Shinola, this is their newest and largest flagship location on the West Coast taking up a very-large-for-an-ice-cream-shop 3,000 square foot space. Not only does the store serve up their delicious variety of creamy ice cream, but also includes a flexible event space in the back of the store as well as an area in the front of the store for live music performances scheduled for most weekends throughout the year.
You’re really starting to see a strong connection forming along 3rd Street from Alameda on the cusp of Little Tokyo all the way to One Santa Fe to the east as more businesses continue to open along the street. It’s amazing to see the amount of pedestrians now walking on what was once a desolate and empty stretch of road. Located synergestically next door to the massive Hauser Wirth & Schimmel gallery (click here to check out the amazing gallery inside), both Shinola and Salt & Straw do such a fantastic job at activating this block. I can’t wait to see what else will open here at 3rd & Garey as more retailers sign on.
Shinola Detroit – Downtown LA Flagship Store
Salt & Straw Ice Cream – Downtown LA Flagship Store