downtown los angeles, fashion district, historic core

OMG: Theory and A.L.C. Stores Opening at 9th/Broadway in Downtown LA

The first A.L.C. store is planning to open next to the Orpheum Theatre in Downtown LA

Last week, we found out that an exciting new Vans flagship store is planning to open in spring 2018 at 8th and Broadway next to the historic Tower Theatre. Now, I’m so excited to learn that another two new stores have signed on to open near 9th and Broadway just about a block south from the future Vans store. Theory and A.L.C., both upscale fashion brands, will be coming to Downtown LA.

Most people have heard of Theory before, which sells contemporary fashion for both men and women. They’re usually located in the most tony and trendy sections of global cities. In LA, you’ll currently find three Theory stores: one on Melrose, one in Brentwood, and another in Beverly Hills. In Downtown LA, they have signed a lease to occupy the empty retail space next to German eyewear brand MYKITA at the Eastern Columbia. The new Theory DTLA store will be 1,650 square feet large taking over a space once occupied by Pilates Plus.

The second new store that has signed onto Broadway is A.L.C., which like Theory also sells upscale contemporary fashion but only for women. The new store will open next to the Orpheum Theatre in what was once an optometry office. At 1,350 square feet, this will be A.L.C.’s very first retail store as it has been sold online and through other retail vendors like Ron Herman. It’s exciting to me that A.L.C. (stands for Andrea Lieberman Collection) chose Downtown LA to open its first retail location (instead of the Westside or South Coast Plaza for instance).

Both Theory and A.L.C. are aiming to open by the end of the year right around the holidays. They join a slew of other exciting new stores opening along Broadway including a new 10,000 square foot Gentle Monster store from South Korea (opening directly next to Urban Outfitters) known for their “unique, boundary-pushing glasses” according to Vogue. In addition, tech gear brand InCase will be opening at the Sparkle Factory (in the shuttered OAK NYC space) across from the Ace Hotel later this year. Like A.L.C., this will also be InCase’s very first retail store showing that Downtown LA is gaining steam among some of the hottest retailers on the market.

For more info about Theory, click here.

For more info about A.L.C., click here.

Theory plans to open its fourth LA location here at the Eastern Columbia in Downtown LA

Korean eyewear brand Gentle Monster will be opening soon at The Wurlitzer next to Urban Outfitters

Tech gear brand InCase plans to open its first retail store here at the Sparkle Factory located across from the Ace Hotel

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  1. corner soul says

    Call me crazy, but I’m gonna miss those giant glasses that used to adorn the storefront next to the Orpheum. Perhaps if ALC and Gentle Monster had swapped leases, it might’ve been salvaged as a prop. C’est la vie.

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