Sneakerheads rejoice! The brand new Footaction with Nike Kicks Lounge opened today December 18 on Broadway in Downtown LA. The store coming to Downtown LA’s most significant historical street was announced this past summer in July while the store took only about 5 months to complete build out just in time for the holidays. What was previously a lower-end discount clothing store that still sadly defines much of Broadway today, has been transformed into a polished storefront that stands in complete contrast to most of its immediate surroundings near 8th and Broadway.
The painfully slow revitalization of Broadway continues. First reported on CAN, I am happy to report more details that a prominent national chain is finally taking over a dilapidated structure — known by many as the “Blue Jeans” building — located at 749 S Broadway near the up-and-coming 8th and Broadway intersection where the Apple Store rumors still persist. A new retail concept from Foot Locker is slated to open here that will hopefully continue to nudge other retailers to open along Broadway in Downtown LA.